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Story Stable amplified TD Bank's presence along the Jersey Shore through an engaging multi-weekend campaign. Utilizing a branded vehicle, our team traversed popular beach locations, where brand ambassadors interacted with beachgoers and local residents. The campaign's highlight was distributing thousands of free ice creams, a strategy that not only delighted the community but also effectively promoted TD Bank's new branches. This approach melded community engagement with brand awareness, driving interest in TD Bank’s services and reinforcing its community-friendly image. Story Stable's innovative campaign for TD Bank transformed a branded vehicle into a mobile ice cream truck, navigating the bustling Jersey Shore on multi-weekend tours. This venture, managed by our skilled team and enthusiastic brand ambassadors, faced the typical challenges of mobile food service, including maintaining product quality and handling logistics in high-traffic beach areas. Despite these hurdles, the campaign successfully distributed thousands of free ice creams, effectively engaging beachgoers and local residents, and driving new sign-ups for TD Bank's branches.


Client: TD Bank

Agency: Story Stable, EMG

Services Provided

Creative Strategy

Marketing Strategy

Event Production

Content Production


TD Bank:
Ice Cream Northeastern US Tour

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