Story Stable's collaboration with Skinny Pasta involved an innovative approach to food sampling and testimonial acquisition. We designed a custom branded food truck that toured the West Coast of the U.S., offering a unique experience to consumers. The truck featured a customized photobooth with lighting, where consumers could enter their information and receive Skinny Pasta samples. By taking photos in the booth and sharing them online with a trackable #skinnypasta hashtag, consumers helped in promoting the brand, contributing to Skinny Pasta's overall promotion, distribution, and partnership strategy.