top of page



For the Panama City Beach tourism campaign, Story Stable's innovative approach involved a larger-than-life ViewMaster prop and a strategic giveaway. Touring across Southeastern U.S. cities, our team of brand ambassadors interacted with families, inviting them to use the interactive ViewMaster. Participants were encouraged to enter their contact information for a chance to win a trip to Panama City Beach. This information was also crucial for future promotional campaigns, effectively tying immediate engagement with long-term marketing strategies for Panama City Beach.


Client: Panama City Beach Board of Tourism

Agency: Story Stable, EMG

Services Provided

Creative Strategy

Marketing Strategy

Event Production

Content Production


Panama City Beach:
ViewFinder Southeastern US Tour

Have a Project You'd Like to Discuss?

bottom of page