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PANAMA CITY BEACH TOURISM

For the Panama City Beach tourism campaign, Story Stable's innovative approach involved a larger-than-life ViewMaster prop and a strategic giveaway. Touring across Southeastern U.S. cities, our team of brand ambassadors interacted with families, inviting them to use the interactive ViewMaster. Participants were encouraged to enter their contact information for a chance to win a trip to Panama City Beach. This information was also crucial for future promotional campaigns, effectively tying immediate engagement with long-term marketing strategies for Panama City Beach.

Partners 

Client: Panama City Beach Board of Tourism

Agency: Story Stable, EMG

Services Provided

Creative Strategy

Marketing Strategy

Event Production

Content Production

Post-Production

Panama City Beach:
ViewFinder Southeastern US Tour

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