Over five years, Story Stable's partnership with Loacker, the international wafer and chocolate company, marked a significant chapter in our portfolio. We spearheaded comprehensive promotional events and sampling campaigns across the USA, significantly boosting Loacker's social media presence and driving sales.

 

Our multi-faceted approach included:

• Multiple national tours across over 10 cities, involving branded vehicles, extensive product sampling, and managing brand ambassadors. We created a suite of social media content and utilized unique sampling methods like a pop-up tricycle and bike trailer designed to resemble a ski lodge.

• The PowerMom campaign targeted family demographics, featuring conferences with influencers and celebrity mothers, educational cooking segments, and interactive workshops. - Innovative VR content filmed in the Italian Alps, showcased across all projects, providing an immersive brand experience.

• Specialized street team marketing nationwide.

• Partnerships with festivals and expos, offering promotional booths, product sampling, and custom photo booths for shareable moments.

• A standout presence at the New York Wine and Food Festival for three years, featuring an immersive Loacker Lodge experience complete with product sampling, VR experiences, and innovative content capture technologies. Our work with Loacker not only enhanced their market presence in the US but also set a global benchmark for their promotional campaigns.